KYLIE COSMETICS

First and foremost, Kylie Cosmetics is all about creating viral moments.

 And then turning that buzz into lasting credibility by proving the products *actually* perform.

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That being said, my job as the content strategist was to find compelling ways to sell products outside of the obvious:

"Buy this because Kylie uses this!!!"

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During my time at Kylie, I increased click-through rate on digital assets and conversion rate on site assets by crafting an aspirational brand tone that was occasionally cheeky but never cheesy, bringing an element of consistency to all deliverables, and expanding the digital strategy.

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Click on each asset to learn more about the strategy.