BEAUTY PIE

Beauty Pie is a buyer's club that gives members unlimited access to the best of beauty. They source directly from world-class labs, which allows them to cut ridiculous retailer markups (AKA their products are actually affordable).​

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The messaging for this client is ........... complicated. There are several misconceptions about the brand (people think that it's a subscription box, people think the products are low quality because they're affordable, people generally just don't understand how the membership works).

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With that in mind, we've found that ads that give a comprehensive look at the brand perform the best. For the most part, our ads use a single product/routine to capture the audience's attention, and then explain how this item fits into BP's business model and how the audience can get the product for less $$. 

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Click on the images to read supporting copy, strategy, and a brand explainer script.